Source: DrBicuspid.com, by: Minal Sampat, RDH
In this day and age, acquiring new patients is even more challenging for dentists, given the increase in competition and numerous marketing choices available. Getting new patients, of course, is vital to having a flourishing dental practice. Yet, failing to focus on existing patients is undermining your marketing budget. The simple truth is that your current patients are your most loyal and raving sales force, and one that is working for you 24 hours a day.
Word of mouth referrals are worth their weight in gold and much more powerful than any marketing techniques. If done correctly, they are also more cost-effective. These referrals, however, do require a planned approach with key elements that need to be undertaken in the right order. If you want to turn your patients into raving fans who refer your services each and every day, it's important to create a process to deliver a "wow" patient experience one that is memorable, creates engagement, encourages your patients to become lifelong fans, and ultimately refers more new patients.
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