Note: This is the first of a two-part series about managing your practice’s reputation online and explains where to find online reviews. Click here for the second article in this series, which covers how to respond to reviews.
If you’ve checked out our guide to building a better practice website, you may recall that 80% of consumers would switch healthcare providers based on convenience factors alone
. And there is nothing more convenient for potential patients than plugging the name of your practice into a search engine to decide if they should make an appointment. More so than location and hours, the potential patient is looking for one big thing: reviews.
Think of the first page of search results as a billboard of your practice for all to see. On this billboard are all the things consumers use to make snap judgments: reviews from the search engine, public social media posts and reviews left on other websites.
The space of managing your reputation online may seem overwhelming, but it is important to know where reviews are being left so you can not only see what others are saying about you, but also how to respond. That’s why we developed this two-part part series to help you navigate finding online reviews and responding to them. Where people leave online reviews
While the following list isn’t exhaustive, these are some of the most popular platforms you will find reviews on. Google
As the most popular search engine with almost 92% of the market share
, Google is the go-to resource for finding information on just about anything. You’ll find these reviews front and center in the search results for your practice, so you’ll want to make sure you set up your office with Google My Business
. This way, you can update your listing as needed and respond to reviews. Facebook
With 59% of the total social networking population
under its umbrella and 2.74 billion users, there is no other social network with the kind of reach Facebook has. This means that if you have a Facebook page for your practice, the reviews on your page will have a direct impact on the dental care decisions of potential patients. If you don’t have a Facebook Business page yet, now is the perfect time to start
Twitter may cater to a younger audience (75% of users are between the ages of 18-30
), but it is one of the go-to ways users reach out to businesses with questions or complaints. You’ll want to have your pulse on what the conversation is surrounding your practice, especially if you’re looking to build loyalty with younger patients. If you want to add Twitter to your marketing strategy, you can get started here
. Angi (Formerly Angie’s List)
Angi is one of the most popular review websites for everything from electricians to dog-walkers. But did you know there are also multiple categories related to dentistry? Reviews aren’t allowed to be anonymous, which means they are usually more thought out than other platforms. If you aren’t set up with a business account yet, it may be worth it to make a free one
and start sending your patients there to generate some positive buzz! Yelp
You are likely already familiar with the free review website Yelp and its community of “Yelpers” who leave a stream of reviews. With 178 million unique visitors to its site every month
, it is prime real estate for a small business to host reviews. Plus, having a listing on Yelp allows you to include your location and hours, which means your Yelp page will often turn up in Google search results. TrustPilot
With four million reviews posted every month
, TrustPilot is a website you will want to keep an eye on. In addition to users creating accounts to write reviews, they can also be invited to review your practice if you have a profile on the site. You are also able to respond to reviews and manage your business listing on TrustPilot with a free account, so it certainly doesn’t hurt to check it out! Bonus: Medical review websites to watch
There are several medical-focused websites where patients can find dental care in their area, book appointments and leave reviews based on their visit. Some popular sites include 1-800-Dentist
. Though many of these sites don’t allow for review responses, it is important to see what your patients are saying about their experience if you have business listings there. The bottom line:
If this list has you feeling stressed out, don’t worry! You don’t have to jump into all these platforms at once. We recommend focusing on the two most popular to start: Google and Facebook
. Once you feel comfortable with those, take a look at the others we discuss here. Even if you don’t make accounts right away, it is good to know where patients are leaving reviews!
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