Summer is in full swing! If your social media pages could use a little sizzle, we have three ideas to help increase engagement and create a strong impression with your followers.

Lift the curtain

Giving a sneak peek behind the scenes is a great strategy to engage followers. Show them the faces of the staff and humanize your practice with light-hearted, fun content.

For example, you could take photos of how your office celebrates holidays or offer video tours of your practice. Or you could start a series of staff spotlights to show off the amazing team at the office.

All these tactics make you look relatable and, in the long run, may even help alleviate concerns someone may have about going to the dentist. 

Advertise a raffle

Who doesn’t love an opportunity to win prizes? During the summer months, you can raffle off fun gifts for patients that you can advertise on social media.

Here are some prize ideas to get the creativity flowing:

• Lean into the season with a beach party gift basket: a colorful towel, a cooler of snacks and a Bluetooth speaker.
• Capitalize on the pickleball craze and raffle off a starter set.
• Shop in your own backyard with gift cards to local businesses.
• You can also never go wrong with giving away a free dental cleaning!

Show off kids’ artwork

If you keep activity sheets in your waiting area, why not show off your youngest patients’ masterpieces? Kids artwork is an adorable and fun way to break up your followers’ newsfeeds. You can even host a coloring contest and showcase the winners on your page.

So, head over to Mouth Healthy and check out their free printables for dental offices!

The bottom line: Spice up your social media pages this summer with fun content to drive engagement and get your practice on your followers’ newsfeeds.