4 summer ideas for your practice's social media

a woman in a yellow sweater browses social media with a smile


It’s hard to believe that June is just under a month away. But as the weather heats up, now is the perfect time to start planning your summer social media strategy! If your feeds could use a little sizzle, we have four tips to help increase engagement and create a strong impression with your followers.

Share the facts

From viral TikToks to buzzy articles, the internet is full of misinformation, especially when it comes to oral health advice. Your team can help clear the air with some fun, quippy “fact or fiction” content.

  • Shoot some brief videos that bust popular oral health myths.
  • Create some simple graphics that share oral health facts. You can also leverage free social resources from groups such as the HRSA, the HHS and CDC.

Show off kids’ artwork

If you keep activity sheets in your waiting area, why not show off your youngest patients’ masterpieces? Kids artwork is an adorable way to break up your followers’ feeds, not to mention showing how child-friendly your office is!

  • If someone on your team is handy with a program like Canva, you could make a collage of artwork to share.
  • You can even host a coloring contest at the office and showcase the winners on your social pages.
  • Mouth Healthy has plenty free printables for dental offices with most major holidays covered.

Lift the curtain

Giving a sneak peek behind the scenes is a great strategy to engage followers. Show them the faces of the staff and humanize your practice with light-hearted content.

  • Take photos of how your office decorates for and celebrates holidays.
  • Start a series of staff spotlights to flaunt your amazing team.
  • Offer video tours of your office.

All these tactics make you look relatable and, in the long run, may even help alleviate concerns someone may have about going to the dentist.

Advertise a raffle

Who doesn’t love an opportunity to win prizes? During the summer months, you can raffle off fun gifts for patients that you can advertise on social media.

Here are some prize ideas to get the creativity flowing:

  • Lean into the season with a beach party gift basket: a colorful towel, a cooler of snacks and a Bluetooth speaker.
  • Capitalize on the pickleball craze and raffle off a starter set.
  • Shop in your own backyard with gift cards to local small businesses.
  • You can also never go wrong with giving away a free dental cleaning!


The bottom line: Spice up your social media pages this summer with fun content to drive engagement and get your practice front and center on your followers’ newsfeeds.